Establishing a Virtual Tourism Vehicle.
The Roanoke Regional Partnership (RRP) drives growth for an entire region. Firefli helped them tell that story—translating data, vision, and momentum into a digital experience that reflects the region’s potential.
It’s meaningful work—especially for a region many of us have deep roots in.
Throughout our relationship, Firefli has helped RRP evolve their web presence and content across multiple initiatives. We designed and built Get2KnowNoke, a signature platform that bolsters economic development and elevates regional storytelling. Additionally, we launched Roanoke Outside, another innovative site that leverages outdoor amenity branding as a talent- and investment-attraction tool for the region.
Beyond initial builds, Firefli has continued to support RRP with feature enhancements like “Create Your Own Adventures” and strategic recommendations like GEO targeting and plugin optimization. We’ve also provided extensive videography assets, handling everything from scouting and talent to shooting and post-production to help build a video library that supports RRP’s economic development outreach.
