Differentiating a Dual-Service Chemical Manufacturer.
Firefli's partnership with QualiChem Inc. goes beyond good chemistry.
At the root of it all was a need for tailored, unique strategies to distinguish their two chemical manufacturing divisions—Metalworking Fluids and Water Treatment Fluids—in the global marketplace.
With a strong emphasis on video, trade shows, campaigns, and web, our holistic approach to QualiChem’s strategy and execution helped them strengthen their global reach while still keeping messaging aligned to the unique needs of their two divisions. And global leaders in chemical manufacturing garner an international audience—so we built and supported QualiChem’s multilingual digital presence, including websites in German and Mexican Spanish.
We also provided QualiChem with graphic-rich content and visuals to help drive consistent engagement across their social media platforms. Our work even helped them land a contract with one of the world’s largest aircraft manufacturers.
"Quality Resources
"Capable of bringing lucrative and buzz-worthy solutions to the table, Firefli has significantly enhanced QualiChem's brand awareness with their branding and marketing deliverables. The team's transparent workflow and ability to consistently produce top-notch work are hallmarks of this engagement."
-Susanna Corey, Project Specialist at QualiChem
