Harnessing the Entrepreneurial Spirit of the American Business
presented by the U.S. Chamber of Commerce
The entrepreneurial spirit of an American business always makes for a compelling story. As the biggest advocate of business in the country, the U.S. Chamber of Commerce sought to tell those stories through a dynamic, digital experience that sparks inspiration and innovation. Firefli was proud to help make FreeEnterprise.com open for business.
Every day, American businesses are solving some of the world's greatest challenges. Firefli was charged to build an intuitive and scalable information architecture that would work seamless alongside a design that supports authentic and engaging storytelling. FreeEnterprise.com brings those stories to life, giving users an inside look at the innovative and entrepreneurial spirit of America's business community.
With more than 250,000 visitors monthly, we reimagined the reading experience by creating captivating features that fit into a feed as well as related articles. Each card is tailor-made for easy consumption.
The story behind the story. Working with the team at the U.S. Chamber of Commerce, we restructured hundreds of articles into a new category structure. Then, we carefully crafted an article design that delights readers without overpowering the story.
