​Founded in 1899, The Timken Company has long been the leading authority on the tapered roller bearing. As they continue to expand their portfolio of brands around the world, they needed a scalable platform to showcase their diverse product offerings and tell their story. Firefli created just that - an intuitive, modern user experience delivered on a global scale.

The Solution

​The previous Timken.com fell short in accurately portraying the brand's longstanding excellency with a modern experience. Through collaboration with Davis Brand Capital, Firefli transitioned the Timken website in to a platform that clearly demonstrates the brand's impact on the world. With modernized navigation, full translated international experiences, and a reimagined internal search - we were able to harness the power behind the Timken brand and deliver it in an easy to consume format.

Easy to navigate, multi-lingual access from all over the globe.

The Results

Building a true digital ecosystem to support Timken's growth requires a three-pronged approach: streamlining sub-brands, supporting those brands with storytelling, and simplifying internal digital processes. Through our continued partnership, we have helped Timken brands achieve a consistent experience across platforms, built a visually stunning storytelling platform, and reconfigured internal workflow for company-wide updates.

Our Process

We refined the Timken brand by organizing their diverse product lines and creating an intuitive navigation for users across the globe. We then developed powerful digital platforms to deliver it. Timken's digital presence now matches its tagline in being "Stronger by Design".