Unifying a Leading Senior Care Network.
When Virginia-based senior care provider Commonwealth Care of Roanoke (CCR) first came to us, they managed 12 locations, juggled 13 independent websites, and had one overarching question: what can we do to make our provider network feel more...connected?
Firefli stepped in to help consolidate CCR’s fragmented digital presence into one unified identity. Utilizing a “local-first” strategy, we streamlined all their websites into a single, centralized platform that strengthened domain authority, improved search visibility, and captured the valuable digital real estate they needed to drive engagement.
But our web work was just the start. Firefli also supported CCR’s multi-center network of facilities with a coordinated overhaul of their branding and communications that spanned finance, IT, marketing, and executive leadership. With an emphasis on environmental branding and signage, our team helped seamlessly usher CCR’s new identity into the physical world.
