Firefli is proud to announce a partnership with The Coalition to Back Black Businesses and Founding Partner American Express. The Coalition to Back Black Businesses is a “multi-year initiative to support Black small business owners and the communities they serve [with immediate financial assistance and long-term support] as they recover from the COVID-19 pandemic”. Firefli provided our digital capabilities to bring light to the Coalition’s work with a website for Black business owners, partners, and groups to have their voices heard.

The Coalition to Back Black Businesses works to help support, train, mentor, and build up Black-owned small businesses across the nation. In the next 4 years, the Coalition and partners will provide over $13 million in grants, training, and resources to “empower Black-owned businesses in distressed communities that have long been struggling with economic growth”. This summer, the Coalition has awarded $25,000 enhancement grants to 25 innovative Black-owned small businesses. This money and all future financial assistance will benefit businesses to develop their online presence, move to larger facilities, increase their marketing abilities, make impacts in their communities, and more. You can view the 2020 recipients and their stories here.

We’ve worked with the U.S. Chamber of Commerce on a variety of projects, but this one by far has been the most rewarding to be a part of. After digging into the purpose of the program, becoming a partner was a no-brainer.Greg Brock, Founder & CEO of Firefli

A Brighter Path

2020 emboldened us as a company, as individuals, and as brand advocates to constantly widen our views, see shifts in the cultural landscape, and leverage what we’ve learned to illuminate the path forward. This partnership is an intentional step to be an accountable advocate for those whose voices haven’t been heard yet. We are thankful for the opportunity to join hand-in-hand with the Coalition and partners in Washington D.C. to help provide a brighter path for each of our minority communities.

July 21, 2021 in Article