Firefli is currently seeking a uniquely qualified individual to be a Content Strategist. The Content Strategist will collaborate with the Firefli Strategy team to plan and execute content marketing initiatives. This role will contribute to content production, editorial direction, social media, and public relations strategies for multiple clients, while assisting with management of content producers within the team.

Who Should Apply:

The ideal candidate must have a keen understanding of how strategic content within brand voice fits into integrated digital eco-systems. Firefli is looking for someone who is passionate about content marketing as a means of building customer relationships and increasing conversion opportunities. This role requires creation of relevant stories for our clients on multiple platforms, causing target audiences to take action, and driving multi-faceted engagement.

Moreover, as a nimble and in-demand agency, each Firefli commonly wears many hats to better serve clients. Therefore, we’re seeking someone who can fill this highly productive role while juggling the challenges of working in a fast-paced, client-focused environment.

Responsibilities:

content strategy – 50%

  • Work alongside the Strategy team to understand clients’ needs and develop content marketing and/or social media plans, including annual/monthly content calendars, platform recommendations, ongoing engagement strategies, public relations, etc.
  • Plan both client and internal (for Firefli’s digital presence) content calendars as needed and adhere to appropriate approval processes

content PRODUCTION – 30%

  • Produce content assets (i.e. blog, video, etc.) on behalf of clients as part of their on-going content marketing strategy.
  • Direct internal and/or freelance content producers in creating content that maximizes community engagement and oversee its implementation.
  • Assist/manage creation of other forms of content production, including creative briefs, infographics, etc.

REPORTING – 15%

  • Work alongside Strategy team to produce quarterly reports for assigned clients
  • Actively monitor and contribute to online reporting dashboards

content TRENDS AND EDUCATION – 5%

  • High awareness of new technologies, digital trends, and innovations. Ability to master new concepts quickly and adapt to emerging practices is vital.
  • Regularly monitor and evaluate the social media landscape for effective new tools, trends, strategies and emerging technologies.
  • Take initiative to optimize current social media products/tools/processes/services.
  • Bolster company-wide social media knowledge by supporting internal staff trainings, knowledge-sharing processes, and best practices when possible.

Role Requirements

  • Clear expertise and confidence as a writer and/or communicator.
  • Video strategy and production experience is a plus.
  • Must have strong client presentation skills with ability to present complex material in simple terms.
  • Display leadership and strong initiative.
  • Ability to work independently, but within a collaborative, team environment.
  • Be comfortable maintaining/moderating numerous social media channels for clients in a variety of industries.
  • Experience creating analytic reports.
  • Must have experience utilizing a modern Content Management System (CMS), such as WordPress.
  • Experience or working knowledge of optimizing content for search engines and social platforms.
  • Be willing to pursue knowledge base growth.
  • Authorized to work in the U.S.
  • Enjoy coming to work every day.

Experience and Education

  • 6-8 years of combined education and experience in content strategy, social media, content production, web writing, and/or professional communication.
  • Bachelor’s degree in English, Communications, Marketing, or a similar field.

Why Firefli?

Firefli is a digital agency built on a relationship-focused culture and a proven track record and was recognized as one of the “2021 Best Places to Work in Virginia” by Virginia Business Magazine and Best Companies Group, ranking in the top 20 for small employers. Beyond our local award, Firefli has been recognized alongside CNN, Hubspot and Time Warner Cable by The Webby Awards, the leading international awards honoring excellence on the Internet.

Perks & Benefits

We believe that it is our responsibility as a company to take care of each other. We work hard, play harder, and the results are undeniable. Our benefits are a thank you to the amazing individuals who make Firefli everything it is.

  • Unlimited Vacation
  • Health Insurance
  • Retirement Plan
  • Continuing Education