Louisiana Lottery Corporation: Disrupting the Legacy Gaming Industry
Having been around in one form or another since 205 BC, the concept of a lottery is thoroughly established and well-represented on a statewide, national, and even international basis. So, with 48 government-run lotteries (45 states, 3 territories) in the U.S. alone, how can one state’s lottery distinguish itself visually and experientially from all the others?
This was the question posed by The Louisiana Lottery Corporation (TLLC), one of the nation’s oldest lotteries, as they sought a partner in transforming their digital presence. As our developers migrated the Lottery’s legacy website into our WordPress system for temporary hosting, Firefli got to work imagining all sorts of new possibilities for the coming iteration.
Firefli successfully delivered a high-quality website, marking the project a resounding success. Their team was organized, responsive, fast, enthusiastic, energetic, and fun to work with. They really cared about the project and desired perfection.
-Kimberly Chopin, Former Director of Comms, Louisiana Lottery Corporation
Giving Louisianans even more reasons to smile
The end result of our collaboration was a mobile-first web platform with rigorous accessibility standards, advanced third-party integrations for systems like Intralot and GetResponse, and several new features that improved usability for players and site administrators alike:
- “Find Your Perfect Game” customer shopping quiz
- Login-gated player profile with preference management and historical scans
- Custom tools like a scanning ticket checker and playslip generator
- Built-in protection systems for combatting hackers and ticket jackers
- And more
Our work touched nearly every area of the business, ensuring cross-functional alignment and compliance at everything from marketing and comms to product, IT, sales, and security.
Making it easier than ever to win big
One of the most impactful outcomes of Firefli’s work was the from-scratch design and development of TLLC’s entire online Second Chance promotion functionality, which enables players to enter non-winning tickets into new sweepstakes. Firefli designed and built the Second Chance entry system, bringing the promotion online for the first time in TLLC’s history.
Working closely with the Lottery team, Firefli handled every layer of the project: the data infrastructure, the user interface, security validation, and the winner selection output.
And to keep operations efficient, we also automated game asset management within the website’s content management system, making it just as efficient for internal teams to update and sync content as it was for customers to use the website.