Get to know Sarah Larson, our new Client Services Associate and resident pie maker.

2019 was a big year for us. So big that we’re still introducing our growing team! Join us in welcoming Sarah Larson to Firefli. As Client Services Associate, she supports the Strategy team in keeping an open line of communication with clients to assure their marketing goals are met and their projects stay on track.


After graduating from Radford University with a Bachelor of Business Management, Sarah worked as a manager in the food service industry for three years. In her most recent role, Sarah served as Operations Manager at Virginia Tech’s catering company, Personal Touch Catering. There, she successfully managed the planning and execution of a variety of events and built relationships with clients across Virginia Tech and the greater Blacksburg area. Sarah’s approachability and attentiveness to details in high-paced projects have been reflected in the relationships she has forged quickly with Firefli’s clients.

We were immediately drawn to Sarah because she was accustomed to high pressure, client-focused situations. She's organized and is already doing a fantastic job of supporting our clients and our team simultaneously. Sarah's truly a great addition to our team.Matthew Sams, Partner + Director of Strategy

Her way with clients isn’t the only benefit Sarah has brought to the Firefli team. She’s also a fantastic cook, with a specialty in baked goodies. When Sarah isn’t trying out a new recipe, she’s listening to true crime podcasts, playing with her golden retriever, Ellie, or soaking up live music.


February 3, 2020 in Article
Kelly Brown
Kelly Brown